Anatomy of a $70 Million Auction Flop - The New York Times


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Key Points

A Giacometti sculpture, 'Grande tĂŞte mince,' with a pre-sale estimate exceeding $70 million, failed to sell at Sotheby's Modern evening auction.

The auction house did not provide a minimum price guarantee.

Experts attribute the failure to the artwork's aggressive estimate.

Auction Details

  • The sculpture was offered by the Soloviev Foundation, established by Sheldon H. Solow.
  • Bidding stalled at $64.25 million.
  • The auction had a presale low estimate of $240.3 million, with the Giacometti representing almost 30% of that estimate.
  • The sale generated only $152 million after fees.

Analysis

The failure to sell the sculpture was a significant blow to Sotheby's. The high estimate, coupled with the current economic uncertainty, was a key factor in the auction flop.

Previous sales of the same sculpture's casts have fetched approximately $50 million.

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There were gasps, and a pall came over the entire salesroom.

What was meant to be the most expensive lot of New York’s bellwether spring auctions suddenly looked like a costly mistake.

Alberto Giacometti’s 1955 bust, “Grande tête mince (Grande tête de Diego),” carried a pre-sale estimate of over $70 million into Sotheby’s Modern evening auction on Tuesday. The artwork was being offered by the Soloviev Foundation, a nonprofit established by the real estate magnate Sheldon H. Solow, who died in 2020.

Despite an unsettled economy, the artwork came to the market without a minimum price guarantee from the auction house, which would have ensured the seller received a predetermined price, regardless of the outcome. Solow, auction experts said, had a history of not seeking guarantees, choosing to negotiate for a portion of the buyer’s fees instead. Last night that strategy proved fateful.

Oliver Barker, the evening’s auctioneer, began the bidding for the bust at $59 million. But his bids stalled at $64.25 million. Three minutes passed as he hunched low over the rostrum, hunting for bidders, Nosferatu-like, until announcing that the lot was a pass.

Several experts agreed that the artwork’s aggressive estimate was the original sin.

The artwork’s failure to sell was a body blow to Sotheby’s Modern sale. The textured Giacometti made up almost 30 percent of the auction’s presale low estimate of $240.3 million. The sale as a whole generated only $152 million after fees were stripped out.

Giacometti made six casts of “Grande tête mince” (“Big Thin Head”), modeled after his brother Diego, during his lifetime. Two of those casts were auctioned in the early 2010s, with the most recent selling at Sotheby’s in 2013 for just over $50 million, with fees. The seller was looking to achieve $70 million or more for its cast, which is the only painted version.

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