A recent ranking placed Brisbane as the sixth most romantic city worldwide, ahead of Paris. This ranking, conducted by Pour Moi, a lingerie brand, used data from TripAdvisor, activity listings, and Instagram #datenight posts to create a 'Romantic Score'.
The study analyzed data from over 550 cities. London topped the list, followed by New York. Brisbane's score was attributed to its 'laid-back romance,' sunshine, and tropical vibes, evidenced by over 3100 date-night Instagram posts. Suggested romantic activities included river cruises, picnics at Kangaroo Point Cliffs, and visits to the Botanic Gardens.
The article questions the validity of such rankings, suggesting that Brisbane might be prematurely lauded for its romance. The author expresses concern that such rankings are premature and that Brisbane should earn its reputation organically.
In case you missed it – or didn’t already intrinsically know – Brisbane was recently crowned the sixth most romantic city in the world. Even more romantic than Paris, which placed an embarrassing three spots lower than us.
The news took some time to process. Yes, we’ve got our own Eiffel Tower, but is a glass of red with a significant other on Park Road in Milton (no doubt followed by a pad Thai at Tuk Tuk across the road) really more romantic than a French drop under the real thing? Who is making these assertions?
Time Out (Australia), a global magazine that is viewed as a respected authority on city guides and rankings, was one of the first to run with the story. Its post was reshared by Brisbane Lord Mayor Adrian Schrinner, who said he was “loving this” romantic accolade.
Time Out didn’t actually create the list, though. Pour Moi, a British multinational swimwear and lingerie brand, conducted the “research” to uncover the world’s most romantic destinations. And before you suggest this was just a marketing ploy to sell the lacy undies and bikinis, this is a brand hyperfocused on looking sexy and hot, so romantic cities must be their expertise.
Credit where it’s due, Pour Moi didn’t base the list off vibes (or their intimate knowledge of a cab rank in the Valley at 2am on a Saturday). To determine this definitive ranking of romantic cities, they analysed three key data streams from more than 550 cities: the number of times TripAdvisor reviewers described locations as “romantic”; the number of “things to do for couples” listed in each city; and the number of Instagram posts with the hashtag #datenight[city].
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They then indexed each data point to create an overall “Romantic Score” out of 100. London topped the list with 79.11 points, followed by New York, which scored 66.65.
Brisbane scored 42.93, with more than 3100 date-night Instagram posts. What we offer, according to the authors, is “a laid-back kind of romance”, with “sunshine and tropical vibes”. Clearly, they’ve been to Streets Beach with a loved one at the peak of summer.
Suggestions for wooing a date include a cruise along the river, a picnic at Kangaroo Point Cliffs, a candlelit dinner at a riverfront restaurant, or, what they say is the most romantic attraction of all, a visit to Brisbane Botanic Gardens.
Unless you accidentally book one of the party boats or end up strolling through a section of the botanic gardens with a less-than-romantic swamp smell, the list isn’t wrong. Maybe Brisbane really is the sixth most romantic city in the whole entire world.
If so, my real gripe is not with a lingerie brand or Time Out magazine, but that these globe-topping lists are blowing too much hot air where Brisbane can’t yet handle it. Let us earn our reputation in due course. We are, after all, the city with a faux Eiffel Tower on Park Road, not Paris.
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