Page Reader AI | Dr Will's salad dressings hit Tesco as brand targets growth

Dr Will's salad dressings hit Tesco as brand targets growth | The Grocer

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Dr. Will's Salad Dressings Launch in Tesco

Dr. Will's, a table sauce startup, is launching its Chipotle Ranch and Green Goddess salad dressings in Tesco on April 28th. The dressings, priced at £3.50 per 245g, are made with natural, minimally processed ingredients, targeting the growing demand for 'clean label' and 'better-for-you' options.

Growth and Profitability Goals

The company aims to achieve profitability within the next 12 months. This launch follows their participation in the Co-op's Apiary Accelerator program, which supports brand development and provides access to resources. Their growth is fueled by increasing consumer concerns about ultra-processed foods and a rising interest in healthier options.

Further Expansion

Dr. Will's plans to expand further in the UK market, building on their 80% year-on-year growth since their launch. The dressings will also be available via the company's website at the end of April.

Table sauce startup Dr Will’s is to launch a duo of salad dressings into Tesco as it targets profitability.

Chipotle Ranch and Green Goddess were made with natural ingredients and “minimally processed”, Dr Will’s said.

They responded to shoppers’ growing demand for “clean label” and “better-for-you” options, it added.

Both dressings are set to launch into Tesco on 28 April (rsp: £3.50/245g). They will launch DTC via Dr Will’s’ webstore at the end of April.

“Our mission has always been to make food better, without the junk,” said Dr Will’s co-founder Will Breakey.

“These two new dressings are a game-changer for anyone looking to enjoy bold, innovative flavours with simple, real ingredients.

“We’re thrilled to bring them to Tesco shoppers across the UK.”

Dr Will’s was one of 10 “innovative and purpose-led suppliers” to be announced as part of Co-op’s new Apiary Accelerator programme in September.

The scheme is intended to support suppliers with brand development, offering participants access to learning opportunities such as masterclasses and mentor networking and category buyer access and support.

It comes as Dr Will’s is aiming to become profitable in the next 12 months as the business eyes further UK listings, buoyed by shoppers’ growing concerns about ultra-processed foods.

“In the last two to three years, we’ve seen lots of traction,” Dr Will’s co-founder and CEO Liam White told Just Food last month.

“Health is really becoming mainstream, and that’s definitely helping us. We’ve grown about 80% year on year from when we started.”