Dwayne Johnson Launches Papatui Men's Brand at Walmart


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Papatui: Dwayne Johnson's New Men's Grooming Line

Dwayne "The Rock" Johnson has launched his men's grooming brand, Papatui, at Walmart and Target. The brand is inspired by Johnson's late grandfather, High Chief Peter Maivia, and aims to offer affordable, high-quality products.

Product Details

Papatui offers a range of products including skincare, body washes, soaps, lotions, deodorants, hair care, and tattoo care. All products are under $13, vegan, cruelty-free, and free of phthalates, parabens, and sulfates. The fragrances were developed by Frank Voelkl, known for creating Le Labo's Santal 33.

Brand Inspiration

Johnson emphasizes the influence of his grandfather on both the brand and his character Maui in "Moana." The name "Papatui" combines "papa" (meaning rock in Samoan) and "tui," his grandfather's nickname for him.

Availability

Papatui products are currently available at Walmart, Target, and online at papatui.com. The article highlights this as a timely Father's Day gift option.

Featured Products

  • Papatui Men’s Bath and Body Care 4-Pc. Pack
  • Papatui Ageless Action Under Eye Patches
  • Papatui Complete Face Care Bundle
  • Papatui Enriching Bar Soap Bundle
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Ahead of Father’s Day, Dwayne Johnson reveals how he continues to honor his influential late grandfather through his men’s grooming brand, Papatui, and his film roles.

In a new Instagram post, the Jungle Cruise star and girl dad shared how his Samoan grandfather, High Chief Peter Maivia, “epitomized true masculinity and ‘self care’ before self care became a popular term,” he wrote. “[He] was a big influence on me, respected everywhere he went and knew how to take care of himself, and he was also the inspiration behind my character Maui from Moana,” Johnson explains in the video, which also coincides with Papatui’s debut in Walmart stores and online. The brand is also available at Target.

The superstar entrepreneur has previously spoken about how his affordable body care company’s name comes from “little tui,” the nickname given to him by his grandfather; and “papa,” which also means “rock” in Samoan and references his favorite role as a father.

Dwayne Johnson’s Maui in Moana 2 and his late grandfather, Samoan High Chief Peter Maivia. Screenshot/@therock

The 53-year-old father of three continued, “We all have fathers, grandfathers, father figures in our lives who could use a little self care, which is why this Father’s Day, I recommend you get them Papatui men’s care essentials from Walmart. Unleash your inner Papatui — I have no idea what that means but it sounds cool!”

Launched last year, Papatui spans skin care; body washes, soaps and lotions; aluminum-free deodorants and antiperspirants; hair care; tattoo care and more grooming products, all under $13. The formulas are all vegan, cruelty-free and formulated without phthalates, parabens and sulfates, while the brand’s hero fragrances were developed by Frank Voelkl, who created Le Labo’s best-selling Santal 33. Voelkl is behind signature scents such as Sandalwood Suede, Papatui’s warm and woody “proprietary five-star resort and spa” fragrance; Lush Coconut with notes of vanilla that smells like “a luxury island escape”; and Cedar Sport, a fresh cedarwood aroma that “gives a hit of ‘conquer the day’ energy in the mornings.” (The brand also offers Vanilla Shea and unscented options.)

Shop The Rock’s Father’s Day picks and other gift selections below, and see more of Papatui’s bundles at Walmart, Target and papatui.com.

Papatui Men’s Bath and Body Care 4-Pc. Pack

Papatui Ageless Action Under Eye Patches

Papatui Complete Face Care Bundle

Papatui Enriching Bar Soap Bundle

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