EV maker Nio forecasts record sales as China subsidies help fuel demand, margins | South China Morning Post


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NIO's Projected Record Sales

NIO, a leading Chinese electric vehicle (EV) manufacturer, expects to deliver between 61,000 and 63,000 EVs in the third quarter of 2024, surpassing its previous record of 57,373 units. This surge is attributed to increased demand fueled by government subsidies and the company's improved margins.

Financial Performance

Despite a net loss of 5.05 billion yuan (US$711.6 million), NIO experienced a significant revenue increase of 76 percent, reaching 17.4 billion yuan. Vehicle margins also expanded to 12.2 percent compared to 9.2 percent in the previous quarter.

Government Support and Market Trends

China's doubled EV subsidies, now at 20,000 yuan per vehicle, have significantly bolstered the EV market. In July 2024, new energy vehicles (including pure electric and plug-in hybrids) outsold petrol cars in China for the first time, representing 51.1 percent of total vehicle sales.

NIO's Competitive Advantage

NIO's CEO, William Li, credits the company's technological advancements, product quality, service excellence, and strong community engagement for its success. This record delivery target is anticipated to further solidify NIO's market share.

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Chinese electric vehicle (EV) maker Nio said delivery volume in the third quarter is expected to rise by as much as 10 per cent to an all-time high after announcing improved results and margins, spurred by state subsidies and growing demand from younger buyers.

The company expects to hand over 61,000 to 63,000 EVs to customers in the three months to September 30, versus the previous record of 57,373 units in the preceding quarter, according to its stock exchange filing in Hong Kong on Thursday. It sold 23,250 units in the June quarter last year.

The Shanghai-based carmaker provided the bullish guidance after losses narrowed 2.7 per cent to 5.05 billion yuan (US$711.6 million), in line with market consensus among analysts tracked by Bloomberg. Revenue surged 76 per cent to 17.4 billion yuan, also matching expectations.

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‘Overtaking on a bend’: how China’s EV industry charged ahead to dominate the global market

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Vehicle margin – the gap between the selling price and tangible costs such as raw materials, labour and logistics – widened to 12.2 per cent from 9.2 per cent in the preceding quarter, it added. Most of Nio’s models are priced above 300,000 yuan.

“Nio’s core competitive advantages in technology, product, service and community are earning increasing recognition from users, driving the sales performance,” co-founder and CEO William Li said. The record delivery target will further solidify its market share, he added.

Chinese EV makers are getting a helping hand in sales from Beijing, which doubled the subsidies for EV buyers to 20,000 yuan per vehicle to help accelerate the transition to clean energy in the car industry. Nio appears to be unscathed in a market where producers are frequently cutting prices to boost sales.

Some 878,000 pure electric and plug-in hybrid cars were sold in mainland China in July, accounting for 51.1 per cent of total vehicle deliveries, according to the China Passenger Car Association. It was the first time new-energy vehicles outsold petrol cars in the world’s largest automobile market.

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