Slate Auto, a startup backed by Jeff Bezos, plans to launch an American-made, electric pickup truck priced under $20,000 with federal subsidies. This two-seater vehicle aims to capitalize on the increasing demand for affordable electric vehicles.
The company is entering a market where demand for electric vehicles has weakened due to high prices. Cox Automotive data shows that the average price of an electric vehicle in March was $59,205, 25% more than a gasoline-powered vehicle.
Slate Auto's strategy appears to be targeting budget-conscious consumers with a focus on American-made patriotism. The bare-bones design of the truck, which includes features such as the absence of power windows, contributes to its lower price point.
Austin | A Jeff Bezos-backed start-up aims to appeal to American car buyers’ patriotism and wallets.
Slate Auto plans to debut a small, electric-powered, American-made pickup for less than $US20,000 ($31,310) with federal subsidies. The bare bones, two-seater truck is designed to make a splash in a market where demand for electric vehicles has softened. The lessening demand is due in part to high prices that data group Cox Automotive estimates averaged $US59,205 in March, 25 per cent more than a petrol vehicle.
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Bloomberg
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