Opinion | How Has a Food This Bad Survived the American Market for So Long? - The New York Times


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Critique of Florida Tomatoes

The article criticizes the quality of Florida field tomatoes, citing criticism from renowned food critics like Craig Claiborne and James Beard, who described them as tasteless and of poor quality. The article highlights that these tomatoes are bred for durability during shipping, not flavor.

Tariffs and Economic Impact

The Trump administration's 21 percent tariff on Mexican tomatoes, set to begin July 14, is presented as a double blow to consumers – higher prices and inferior taste. The author questions the necessity of supporting Florida's struggling tomato industry at the expense of consumer preference and affordability.

Compromised Flavor for Practicality

The article explains the trade-offs involved in producing tomatoes for widespread distribution. Growers prioritize disease resistance, longevity during shipping, and appearance over flavor, resulting in a less palatable product. Specific practices mentioned include minimizing sugar content to prevent bacterial growth and using ethylene gas to artificially ripen green tomatoes.

  • Breeding focuses on resilience to disease, shipping, and weather.
  • Sugar content is minimized to prevent spoilage.
  • Tomatoes are picked green and artificially ripened.
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The food critic Craig Claiborne once labeled them “tasteless, hideous and repulsive.” James Beard called them “an almost total gastronomic loss.” The New Yorker writer Thomas Whiteside found in 1977 that one survived a six-foot fall onto the floor intact, thus easily exceeding the federal standard for automobile bumpers.

The subject of their scorn? The Florida field tomato — which the Trump administration wants us to eat more of by imposing a 21 percent tariff on most Mexican tomatoes starting July 14.

The tariff represents a double insult to consumers, assaulting both our taste buds and our pocketbooks. President Trump has told us to make do with fewer (and more expensive) imported pencils and dolls for the greater good of bringing manufacturing back to America. Fine. But tomatoes? The last thing American consumers need is a revitalization of Florida’s withering tomato industry.

Even some industry leaders admit the mediocrity of Florida field-grown tomatoes. In 2020, when I visited Lipman Family Farms, one of the largest growers of field tomatoes in the United States, its chief executive at the time, Kent Shoemaker, warned me not to expect anything like the fully red vine-ripened tomatoes our grandparents grew. “We have to get the tomato from Immokalee, Fla., to St. Louis, Mo., in February, and your grandma’s tomato wouldn’t make it,” he explained, adding, “You have to make choices.”

Those choices include breeding tomatoes not for flavor, but to survive disease, insects, shipping and Florida weather from blistering heat to tropical downpours. Some Florida tomato varieties are bred to fit perfectly on a fast-food burger patty. Or, if they are destined for Subway, to look fresh in a display case hours after being sliced.

Because high sugar levels in tomatoes attract bacteria and fungi while also reducing size and yield, Florida growers have to deliberately minimize sweetness. Finally, to survive the journey to St. Louis or anywhere else, the fruits are picked while still bright green and rock hard; they turn pink by spending several days or more in a room filled with ethylene gas.

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