Paramount, the US streamer, is initiating talks for a renewed contract concerning the streaming and broadcasting rights for the A-Leagues. Their current $200 million agreement, established prior to their 2021 Australian launch, is set to expire in May 2026.
The existing five-year deal, reported to be worth $200 million, granted Paramount rights to broadcast A-League men’s and women’s matches on Network 10 and Paramount+. This deal was instrumental in Paramount's 2021 market entry in Australia.
Sources familiar with the situation suggest that Paramount intends to actively pursue a new agreement. These discussions are ongoing and confidential at this stage.
The article hints at Foxtel's potential involvement, indicating that they are considering a move. However, details regarding this potential involvement are limited.
Paramount has kicked off discussions over a new deal for the streaming and broadcast rights to the A-Leagues, as the US streamer enters the final months of a $200 million agreement reached ahead of its 2021 launch in Australia.
Paramount is set to actively pursue a fresh rights agreement, according to people briefed on the situation, speaking on the condition of anonymity because the discussions are ongoing. The current arrangement is up for expiry at the end of the 2025-26 season, which will finish in May next year.
The deal, struck with the Australian Professional Leagues (APL) for a reported $200 million over five years, was a key part of Paramount’s 2021 launch offering in the Australian market. The streamer has since secured select international rights and now bills itself as the home of Australian football.
Paramount’s arrangement with the APL handed the US media and entertainment giant rights to the A-League men’s and women’s domestic football tournaments for broadcast on its free-to-air channel, Network 10, and for streaming on Paramount+.
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