Perrigo’s Latest Brand Buzz: Making, Marketing Burt’s Bees Baby Formula And Supplements
Perrigo's Brand Strategy
Perrigo, known for its private label products, is focusing on its brand portfolio, specifically marketing Burt's Bees organic baby formula and "nature-based" supplements for infants and children. This initiative aims to counter the decrease in domestic and international consumer health sales experienced in the first quarter.
Financial Performance
The company saw a downturn in sales compared to the peak growth experienced during the 2020 pandemic. The launch of the Burt's Bees products is intended to help mitigate this decline.
Burt's Bees Product Line
The strategic emphasis is on Burt's Bees baby formulas and infant and children's supplements which are described as organic and "nature-based."
Perrigo’s Latest Brand Buzz: Making, Marketing Burt’s Bees Baby Formula And Supplements
Like Other OTC Firms, Private Label Leader's Sales Slip From 2020 Pandemic-Driven Growth
Perrigo’s brand play extends to marketing Burt’s Bees organic baby formulas and “nature-based” supplements for infants and children. Burt’s Bees announcement offsets Q1 dips in domestic and international consumer health sales.
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