The article focuses on Jason Oppenheim, a real estate broker and star of the reality TV show "Selling Sunset," and his efforts to promote Los Angeles's luxury real estate market despite recent wildfires that damaged parts of the city.
The piece highlights the city's recovery efforts, emphasizing that the rebuilding process includes restoring Los Angeles's image as an aspirational paradise.
Oppenheim's future is tied to selling the "L.A. dream," promoting the city's allure and attracting buyers despite the recent challenges. His business and the image he represents are directly linked to this recovery and marketing.
HIGHLY SPECIFIC services surround Jason Oppenheim’s offices on Sunset Boulevard in Los Angeles. There’s an outlet just for working out face muscles (FaceGym), a storefront for scalp care (Purelux Scalp Spa) and a special place for lip treatments (Cupid Lips). And those are just boutiques from the neck up.
Oppenheim, 48, the real-estate broker and star of the reality TV show “Selling Sunset,” is at home in this self-improvement mecca. The rest of the country just watched parts of Los Angeles go up in flames and is waiting for the city to rebuild, but for some, the recovery is not only about bricks and mortar. It’s about restoring the city’s image as an aspirational paradise. If it’s got money and sparkle, folks like Oppenheim want to promote it. His future—and the ranks of those selling the L.A. dream more than its reality—depends on it.
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