Taiwo Aladejebi, @definitelyTai, CA 530,400 followers Tai is a Canadian model who creates content combining his two greatest passions: fashion and video editing. Known for being the pioneer of the iconic ‘Outfit Walk Challenge’, Tai's fashion sense, photography and editing skills has helped him garner over 500,000 followers and 10 million likes on TikTok. He has worked with top brands including Off-White, Levi's, Foot Locker, Nike, Tommy Hilfiger, Calvin Klein, Nobis and The Hudson Bay.

Izzi Allain, @Izzipoopi, CA 1.3 million followers Izzi, from Montreal in Canada, is best known for her highly entertaining GRWM videos where she styles unique and eye-catching pieces. Her authentic and engaging content has amassed her an audience of 1.3 million and secured her successful partnerships with global brands such as Loewe, Fendi, Longchamp, and Gucci.

Mari Seki, @MariSeki, SE 266,300 followers Mari is a 22-year-old creative from Tokyo, Japan, and currently based in Sweden. For her, fashion is a form of artistic expression. She draws inspiration from both Asian and European fashion, inspired by her upbringing across two different cultures. She has a passion for travelling and meeting people from different cultures and strives to be authentic on her channel in order to inspire her followers, driving awareness around issues such as sustainable fashion practices and mental wellbeing.

Jenny Cha, @Chaserize, NO 260,600 followers Jenny is a Norwegian content creator based in Oslo with a background in fashion and digital art. On TikTok, she shares her creativity through makeup, fashion and hair, like her colourful “hedgehog hair” which helped launch her social media journey.

Nelson Gariba, @NelsonGariba, NL 2.2 million followers Nelson is a 20-year-old dancer and a model from the Netherlands who loves to create fashion videos and style himself by experimenting with colour. Having worked with several high-end fashion brands including Hugo Boss and Dsquared2, he gives his TikTok followers a behind-the-scenes glimpse of what it's like to be a model for large fashion brands.

London Fashion Week creators

Bernard Garby, @BernardGarby 433,500 followers Bernard quickly gained a reputation as ‘The Fashion Intellect’ among fashion bloggers and the wider industry, having been named as one of the world's top five fashion TikTok creators by publications such as Vogue Business, Hypebeast and Wonderland, among others. A seasoned luxury fashion executive at publications including Harper's Bazaar, Elle UK, and Esquire UK, Bernard has drawn a fashion-obsessed community of 400,000 followers to his TikTok channel.