What’s Wrong With Apple? - The New York Times


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Apple's Challenges

The article discusses Apple's recent difficulties, including disappointing sales of the Vision Pro headset and setbacks with its Apple Intelligence AI system. These issues, coupled with the impact of President Trump's tariffs, have led to a decline in Apple's market capitalization and investor confidence.

Internal Issues

Internal struggles, such as political infighting, cost-cutting measures, and a loss of talent, are also cited as contributing factors to Apple's challenges. These problems, according to the article, are hindering the company's ability to innovate and maintain its reputation.

Product Dependence and Competition

Apple's heavy reliance on the iPhone, an 18-year-old product, is highlighted as a cause for concern. The article also points out that its newer services, such as Apple TV+ and Fitness+, are lagging behind competitors.

Overall

The article suggests that Apple's past success may be hindering its ability to adapt to the changing technological landscape and that internal organizational issues are exacerbating the problem.

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Even before President Trump’s tariffs threatened to upend Apple’s manufacturing business in China, the company’s struggle to make new products was leading some people inside its lavish Silicon Valley headquarters to wonder whether the company had somehow lost its magic.

The tariffs, which were introduced April 2, caused Apple to lose $773 billion in market capitalization in four days and briefly lose its standing as the most valuable publicly traded company in the world. But investors had already started to sour on the company, sending its share price down 8 percent in the first four months of the year, double the S&P 500’s decline.

Apple had hoped to revive its fortunes over the past year with a virtual reality headset, the Vision Pro, and an artificial intelligence system called Apple Intelligence. Sales of the headset have been a disappointment, however, and the signature features of the A.I. system have been postponed because it didn’t work as well as the company had expected.

The company’s issues underscored how its reputation for innovation, once considered a fundamental element of its brand, has become an albatross, fueling angst among employees and frustration among customers. And company insiders worry that Apple, despite its years of gravity-defying profits, is hamstrung by the political infighting, penny pinching and talent drain that often bedevil large companies, according to more than a dozen former and current employees and advisers.

Apple declined to comment.

It has been a decade since the releases of Apple’s most recent commercial successes: the Apple Watch and AirPods. Its services like Apple TV+ and Fitness+, which it introduced in 2019, lag behind rivals in subscriptions. Half of its sales still come from the iPhone, an 18-year-old product that is incrementally improved nearly every year.

While Vision Pro sales have been disappointing, Apple’s issues with Apple Intelligence exposed dysfunction inside the organization.

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