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    Marketing

    20 Brands Dominating Influencer Marketing: Spotify, Netflix, More - Business Insider

    businessinsider.com • Marketing • World

    Streaming and fashion brands dominated influencer marketing in 2024, with Spotify leading in overall earned media value and Netflix excelling on TikTok.

    Influencer Marketing Brand Rankings Social Media CreatorIQ Earned Media Value
    From SEO to GEO: How agencies are navigating the quickly changing world of LLM-driven search | PR Week

    prweek.com • Marketing • World

    The rise of AI-driven search engines is forcing marketing agencies to adapt their strategies, shifting focus from traditional SEO to a new approach called GEO (Generative Engine Optimization).

    SEO AI LLM Search Engines Digital Marketing
    'What in the AI ... ?': DCC ad monstered by critics | Otago Daily Times Online News

    odt.co.nz • Marketing • New Zealand

    A Dunedin City Council social media advertisement using an AI-generated image of a monster truck has sparked debate about cost-effectiveness, ethical implications, and the potential displacement of human artists.

    AI Artificial Intelligence Marketing Social Media Dunedin
    Social Media Advertising - Worldwide | Market Forecast

    statista.com • Marketing • World

    The global social media advertising market is experiencing significant growth driven by increased internet users, advanced targeting, and brands' need for effective online engagement.

    Social Media Advertising Digital Marketing Market Trends Consumer Behavior