Astonish rolls out 13-strong range of household cleaning products | News | The Grocer

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Astonish Expands Product Line

Astonish, a rapidly growing homecare brand, has introduced 13 new cleaning products targeting various household needs. The range includes cleaners for multi-surfaces, air fryers, pets, fabrics, toilets, and carpets. Products are priced between £1 and £2.49.

Retail Availability

Several products, such as the Air Fryer Cleaner and Fabric Refresher, are already available at Asda, Morrisons, Home Bargains, and The Range. The remaining items, including the toilet gel and disinfectants, will launch later this month.

Company Performance and Sustainability

Astonish experienced a successful 2024, with significant growth in household cleaner sales. The company is also committed to sustainability, recently investing £417k in solar panels for its Bradford headquarters to power 90% of its manufacturing operations.

New Products

  • Multi-Surface Cleaner
  • Air Fryer Cleaner
  • Pet Stain Remover
  • Fabric Refresher
  • Toilet Gel
  • Disinfectant Cleaner
  • Carpet Freshener
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