Andrew Hastie's successful re-election campaign in Canning, Australia, contrasted sharply with the national trend. His strategy focused on local issues, avoiding national party branding and emphasizing direct community engagement through consistent doorknocking. He de-emphasized controversial national issues like nuclear power and the Liberal Party leadership during the campaign.
Hastie prioritized local concerns, such as healthcare, housing, and environmental issues (e.g., addressing a piggery smell). This hyperlocal approach resonated with voters more than national political debates. His campaign materials prominently featured an Australian flag, and the slogan 'Putting You First'.
Hastie's success is viewed as vital for rebuilding the Liberal Party's image in Western Australia, which suffered a significant setback in the 2021 election. He actively supported state-level Liberal campaigns, contributing to substantial swings in his region. He criticized the party's reliance on ex-staffers for candidates, advocating for more diverse, community-rooted individuals.
Despite being considered for a leadership role, Hastie declined, citing family commitments. He remains committed to serving his constituents and improving the Liberal Party's approach to recruiting and developing political talent.