El diseño de Chile Vamos y Matthei para intentar persuadir al electorado de Kaiser - La Tercera

See original article

Campaign Strategy of Chile Vamos

Chile Vamos, a center-right coalition, and its presidential candidate Evelyn Matthei are strategizing to capitalize on the potential withdrawal of Johannes Kaiser from the presidential race. They believe Kaiser's voters, who largely supported the Republican Party in 2021, could shift towards Matthei.

Targeting Kaiser's Voters

The strategy focuses on positioning Matthei as the main opposition to the Gabriel Boric administration, contrasting their policies with both the Republican Party and the government. This involves strengthening their oppositional role in Congress, with actions like initiating fiscal audits of the government and leading legislative initiatives on security, migration, and economic recovery.

Policy Differences

Chile Vamos aims to highlight policy differences with the Republican Party, particularly emphasizing a more robust programmatic approach. The coalition seeks to differentiate itself from what they see as the Republican Party's more media-driven strategy, using concrete policy proposals as a key component of the campaign.

Strengthening Opposition

The coalition believes that emphasizing their opposition role is crucial, as Kaiser's voters do not perceive them as sufficiently opposed to the government. This includes initiating actions like the complaint filed with the Comptroller General's Office against the Minister of Finance, Mario Marcel, and the impeachment process against the Metropolitan Presidential Delegate, Gonzalo Durán.

Matthei's Role

Evelyn Matthei's direct confrontation with the Boric administration, particularly regarding economic policy, is an integral part of this strategy. The aim is to present Matthei as a strong and capable alternative to both the government and the Republican Party.

Sign up for a free account and get the following:
  • Save articles and sync them across your devices
  • Get a digest of the latest premium articles in your inbox twice a week, personalized to you (Coming soon).
  • Get access to our AI features