GLOBAL WORK, a prominent Japanese fashion brand under Adastria Co., Ltd., has opened its first Southeast Asian store in Thailand at The Mall Lifestore Ngamwongwan. This marks a significant step in Adastria's multi-brand strategy for the region.
Founded in 1994, GLOBAL WORK is known for its high-quality, reasonably priced clothing targeting families. It operates 221 stores in Japan and 22 internationally. The brand emphasizes a 'People First' philosophy.
Thailand is a key market for Adastria's expansion, given its young population and growing fashion market. Adastria (Thailand) Co., Ltd. was established in January 2023, preceding GLOBAL WORK's launch and the opening of three niko and… stores.
GLOBAL WORK aims to cater to Thai families with clothing for men, women, and children. The brand plans to adapt its product offerings to suit the local climate and preferences, continuously gathering customer feedback for product development. The initial marketing uses a 'Live Together' theme visual.
Adastria plans to introduce more brands to the Thai market, further solidifying its presence in Southeast Asia.
The article provides a range of prices for various items, including t-shirts (590-1490 THB), shirts (1290-1990 THB), jackets (1990-2990 THB), skirts (1290-1990 THB), pants (1299-2290 THB), bags (590-1990 THB), accessories (290-990 THB), and children's wear (590-1290 THB).