How Elon Musk Rescued X From the Brink - WSJ

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X's Successful Debt Financing

X, formerly Twitter, successfully raised over $10 billion in bonds, exceeding initial plans to sell $3 billion. This was achieved despite initial reluctance from Wall Street.

Key Factors Contributing to Success

  • Increased advertiser engagement on the platform.
  • Elon Musk's relationship with President Trump, which positively impacted advertiser confidence.

The bond sale, held at a Morgan Stanley office, was characterized by strict security measures, prohibiting cell phones and audience questions.

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