The article explores the popularity of hurling during championship season, citing high viewership numbers. However, it questions the sustainability of this popularity and the game's limited reach.
The author points out the short championship season and lack of widespread appeal. Despite being hailed as a 'national treasure' and recognized by UNESCO, hurling faces challenges in expanding to areas without a strong traditional base.
The article highlights the contributions of past figures like Paudie Butler and Martin Fogarty in promoting hurling. It mentions Butler's dedication and Fogarty's efforts through the Hurling Development Committee (HDC).
The new head of hurling, Willie Maher, emphasizes a strategic approach focusing on accountability and listening to county needs. The author expresses hope that this focus on accountability will mark a turning point in addressing the long-standing challenges.