The article analyzes the contrasting presentations of Kristi Noem and Karoline Leavitt, two key female figures in the Trump administration, and their approaches to embodying 'MAGA femininity'.
Noem's image is characterized by a 'glamazon sheriff' persona, often appearing in military gear or costumes while promoting immigration policies. Her transformation from a more conventionally styled politician is documented, with commentary on her physical changes mirroring favored aesthetics of the right wing. Critics see her presentation as overly performative and distracting from policy. Despite criticism from conservatives like Megyn Kelly and Christopher Rufo, Trump's approval of her image suggests it resonates with her core audience.
Leavitt presents a different image, embodying a more traditionally feminine and youthful persona. While her communication style might be combative, the article portrays her as more approachable, even friendly. Returning to work days after childbirth reinforces the “heroic young mother” trope. This traditional motherhood aspect is considered a way to soften her political stance for the MAGA movement.
Ultimately, both Noem and Leavitt's styles point to the idea of “sacrifice,” where their respective modes of femininity represent a kind of submission to Trump. Noem's makeover, and Leavitt's quick return to work after giving birth both show an unfailing loyalty to Trump's vision. Their images and performances reinforce the ideology of what a MAGA woman should be, dictated by Trump himself.