The article details the shifts in Chilean consumer habits since 2020, influenced by the pandemic, economic fluctuations, and inflation. Initially, there was a surge in discretionary spending followed by a return to cost-conscious purchasing.
Major supermarket chains like SMU (Unimarc), Cencosud (Jumbo and Santa Isabel), and Falabella (Tottus) are responding to these changes. Strategies include:
The article emphasizes the growing importance of technology, particularly AI, in personalizing offers and improving customer experience. Online grocery channels, initially boosted by the pandemic, are seeing a stabilization with a resurgence of physical stores. The focus is on a balanced omnichannel approach.