Las tendencias de compra y lo que viene para el negocio de los supermercados en Chile, segรบn Cencosud, Unimarc y Falabella | Diario Financiero

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Changing Consumer Habits

The article details the shifts in Chilean consumer habits since 2020, influenced by the pandemic, economic fluctuations, and inflation. Initially, there was a surge in discretionary spending followed by a return to cost-conscious purchasing.

Supermarket Strategies

Major supermarket chains like SMU (Unimarc), Cencosud (Jumbo and Santa Isabel), and Falabella (Tottus) are responding to these changes. Strategies include:

  • SMU: Observing increased customer transactions despite a lower average ticket size, reflecting consumers seeking value and using various channels.
  • Cencosud: Focusing on integrating physical and digital channels and utilizing AI for personalized customer experiences.
  • Falabella: Implementing changes in store layouts to optimize sales and margins, beginning with 10 pilot stores.

Technology and Differentiation

The article emphasizes the growing importance of technology, particularly AI, in personalizing offers and improving customer experience. Online grocery channels, initially boosted by the pandemic, are seeing a stabilization with a resurgence of physical stores. The focus is on a balanced omnichannel approach.

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