The article criticizes the Trump White House's practice of holding dedicated press briefings for MAGA-friendly influencers. It argues that these briefings lack journalistic integrity, resembling entertainment rather than genuine inquiry. The influencers' questions are described as often being statements of support or attacks on the mainstream media, rather than challenging questions.
The author points to specific examples of influencers asking softball questions, praising the press secretary, and making statements disguised as questions. These examples highlight the lack of critical inquiry and the sycophantic nature of the interactions. The briefings are characterized as a form of quid pro quo, where access to the White House is exchanged for favorable coverage.
The author suggests that the briefings are part of a larger strategy to cultivate loyalty among conservative influencers and commentators and weaken the influence of the traditional media. This includes giving preferential treatment to new media outlets during regular briefings.
The article concludes by highlighting the irony of these influencers criticizing the mainstream media while adopting its worst habits when given power and access.