This article explores the significant role Mark Burnett, creator of 'The Apprentice,' played in shaping Donald Trump's image and ultimately his path to the US presidency. It argues that without the show's success, Trump's political rise might not have occurred.
The article details how Burnett's show transformed Trump from a struggling businessman with a tarnished reputation into a seemingly successful and powerful mogul. The show's portrayal of Trump, as 'the best, the greatest, the smartest,' contrasted sharply with the reality of his business ventures at the time.
The article highlights how Burnett's production techniques and the show's opulent setting created a powerful myth around Trump. This carefully constructed image helped establish Trump's legitimacy and credibility in the public eye. Quotes from producers reinforce the intentional creation of a misleadingly positive portrayal.
The article emphasizes that Trump's experience on 'The Apprentice' taught him valuable lessons about effective communication and media manipulation. His subsequent political career is seen as a continuation of the reality TV persona, constantly commanding attention and driving media narratives.
Burnett's involvement in Trump's career extended beyond 'The Apprentice.' The article mentions his continued loyalty to Trump, exemplified by his son's participation in Trump's wedding and Trump's subsequent appointment of Burnett to a diplomatic role.