The article details the author's experiences campaigning in Australian federal elections, particularly during the 1990s. It touches on various aspects of campaigning, highlighting both the strategic and the personal.
The author discusses his 'big-picture' strategy, which involved a comprehensive policy package, and contrasts it with the more common 'small-target' approach. He reflects on the challenges of selling long-term vision to voters who often prefer short-term solutions.
The article highlights personal interactions with voters: friendly and otherwise. It describes facing opposition from groups such as the Right to Life movement and the League of Rights.
The author also focuses on interactions with the media, pointing out both the “gotcha” moments with journalists and the evolving media landscape, which now includes social media and podcasts. He recalls specific instances of media encounters, both positive and negative, and discusses the evolving media environment.
Further anecdotes are described, illustrating various campaign tactics, including rallies, town hall meetings, and doorknocking. The author reflects on the importance of campaign staff and volunteers, and shares humorous anecdotes from the campaign trail.
The piece concludes with a reflection on the unique opportunity and privilege of engaging with the community as a Member of Parliament. This ultimately frames the article's anecdotes as offering deeper insights into political processes in Australia.