Phoebe Gates, daughter of Bill and Melinda Gates, has launched Phia, an e-commerce platform aiming to become the Booking.com of fashion. Phia offers instant price comparisons across thousands of sites for new and used items.
The article highlights the challenges of launching a business as a young woman, particularly with the added pressure of having a famous last name. Phoebe acknowledges that her family background has opened doors, but also creates significant expectations and preconceived notions about her success.
Phoebe acknowledges her privilege, stating that she would not have been able to attend Stanford or have the opportunities she's had without her parents' influence. However, she also expresses the internal pressure to succeed independently.