The Brazilian Workers' Party (PT) has launched a six-video online course titled "How to do grassroots work" aimed at improving its mobilization and regaining public support, particularly among its historical strongholds.
The course advises PT members to engage in "narrative warfare" on social media, create WhatsApp groups, use memes, participate in street protests, and dialogue with those who don't vote for the party. It emphasizes the importance of adapting to public opinion and engaging with different viewpoints.
This initiative comes after low participation in protests against a proposed amnesty for those convicted in the January 8th attacks, a cause championed by former president Jair Bolsonaro. The party acknowledges its struggle to mobilize even 10,000 people for protests.
The videos are presented by two actors, utilizing a language accessible to younger audiences. The presenters encourage members to embrace engagement and avoid simply complaining online about the lack of grassroots work.