Shana Davis-Ross, founder and CEO of Ponte Firm, a talent management company, has built a successful business managing social media influencers. She cultivates a specific image for her clients, showcasing a luxurious lifestyle in New York City's West Village.
Davis-Ross's clientele includes several successful influencers, including Kit Keenan, Halley McGookin, Audrey Peters, Yhasmina Ferrara, Carly Weinstein, and Carly Rivlin, who have collectively boosted the West Village's profile. These influencers portray a lifestyle that includes exclusive fitness experiences, fashionable attire, and dining at high-end restaurants.
The article highlights the curated nature of these influencers' online presence, suggesting a carefully crafted image designed to appeal to algorithms and attract brand deals. Davis-Ross's role extends beyond simply securing brand deals; she provides advice on posting strategies and long-term business planning.