This article traces the influence of right-wing figures and media, from the John Birch Society to contemporary online personalities. It argues that the attempts of established figures to control the narrative have paradoxically empowered a constantly expanding network of influential voices.
The article details how William F. Buckley, editor of National Review, strategically fought against the John Birch Society's influence in the Republican Party. Buckley's efforts successfully sidelined Robert Welch's extremist views and shaped a more mainstream conservative movement.
The rise of Donald Trump challenged the traditional gatekeepers of conservative thought. Online media outlets, fueled by billionaire donors, flourished, bypassing traditional media and creating new influential figures like Steve Bannon and Tucker Carlson.
The article introduces the concept of an 'infinite fringe,' referring to the constantly expanding network of online influencers who can easily create content and reach audiences with minimal resources. The firing of Bannon from Breitbart, and Carlson from Fox, only served to amplify their reach.
The article argues that the ability of individuals to bypass traditional media outlets has increased their influence, resulting in a more decentralized and less easily controlled political landscape.
The author reflects on the implications of this decentralized power, particularly in the context of political decision-making and the spread of misinformation. The article concludes by questioning the long-term stability of a political system where the fringe so easily influences mainstream narratives.