The viral TikTok videos making business boom in the East | Lowestoft Journal

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TikTok's Impact on East Anglian Businesses

The article highlights how TikTok has become a major driver of sales and customer growth for various businesses in East Anglia. It showcases several success stories, illustrating how the platform's reach can benefit businesses of all sizes.

Case Studies

  • Bakeaholics: A bakery leveraging TikTok Shop for over two-thirds of its sales, showcasing the platform's e-commerce capabilities.
  • Zaket Potato and Spud Mobile: Food vendors capitalizing on the trend of loaded baked potatoes, popularized on TikTok.
  • Banham Butchers and Creative Cakes: Successfully selling a TikTok-viral Dubai chocolate bar.
  • Charlotte Blockley: A mother earning a full-time income through product reviews on TikTok Shop.
  • Harrison Knott: A teenager selling over 15,000 of his self-invented cooling towels exclusively through TikTok Shop.

These examples demonstrate TikTok's power in driving sales, reaching new customers, and fostering entrepreneurship, particularly among young people.

Challenges and Opportunities

The article also touches upon the lack of business guidance in secondary education, contrasting it with the ease of starting an online business through platforms like TikTok. It suggests that apps like TikTok can be powerful tools for aspiring entrepreneurs, offering low-investment and accessible avenues to establish online businesses.

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