Trump Media Enters Deal With Crypto Trading Platform - The New York Times

Trump Media's Diversification into Financial Services

Trump Media & Technology Group (TMTG), the parent company of Truth Social, is venturing into the financial services sector by partnering with Crypto.com and Yorkville America Digital to launch exchange-traded funds (ETFs) by the end of the year. This strategic move is aimed at generating more reliable revenue streams after facing challenges in attracting sufficient advertising dollars for Truth Social.

Key Partnerships

The collaboration involves:

• Crypto.com: A digital asset trading platform with over 140 million customers.
• Yorkville America Digital: A newly established Florida investment firm connected to Yorkville Advisors.
• Davis Polk & Wardwell: A prominent New York law firm providing legal counsel on the development of the investment products.

This expansion into financial services and digital assets represents a significant step for TMTG, as stated by its CEO, Devin Nunes.