A recent analysis by G. Elliot Morris reveals a significant drop in Donald Trump's approval rating among low-information voters – those who consume minimal news. This decline is far more substantial than the drop observed among high-information voters.
The study suggests that these voters are reacting to their lived experiences, specifically economic hardship like inflation and concerns about economic stability. Unlike high-information voters, their political attitudes are less driven by media messaging and partisan ideology.
This shift could significantly impact Republican prospects in upcoming elections, especially since these low-information voters are less likely to participate in non-presidential elections. The article discusses whether the Republican Party will attempt to re-engage these voters or leave them unmobilized.
Morris argues that Democrats can focus their messaging on non-economic issues where persuasion might be more effective, given the low-information voters' focus on economic conditions.