The article examines how Donald Trump effectively uses storytelling, prioritizing emotional impact over factual accuracy, to connect with his base. His narrative simplifies complex issues, assigning blame to external factors and presenting a simplistic solution, which resonates with his supporters despite its lack of nuance.
The author contrasts Trump's approach with the perceived less effective communication styles of European leaders. European narratives are criticized for being convoluted, indecisive, and lacking a strong, unifying mythos. The article suggests that Europe's inability to craft compelling narratives hinders its ability to compete on a global stage.
The piece highlights the importance of storytelling in political communication. Successful political narratives, even if oversimplified or inaccurate, can effectively mobilize support by tapping into emotional responses. The author argues that Trump's success is partly due to his ability to create a clear, if simplistic, story. The article concludes by pointing out Europe's need for its own compelling, unifying narratives.