Apple's new "Liquid Glass" software design for iPhones, iPads, Macs, and Watches is generating significant user backlash due to its controversial translucent backgrounds affecting readability. While the design is still in beta and subject to change, the initial negative reactions echo similar responses to previous major redesigns.
The article highlights a more pressing concern: the delayed rollout of Apple Intelligence, the company's suite of AI features, and the subsequent lawsuits accusing Apple of false advertising. Key AI features, including a revamped Siri and AI-powered photo editing tools, have been met with mixed reviews and delays, leading to three class-action lawsuits.
Apple executives defend their cautious approach, emphasizing the importance of delivering well-integrated and privacy-respecting AI features rather than rushing the process to compete with rivals like Google. Craig Federighi, Apple's software chief, highlights the long-term vision for AI integration while comparing their measured approach to their successful introduction of the internet to their user base.
The article contrasts Apple's strategy with the more aggressive AI pushes from Google and Meta, which are more readily showcasing advancements and integrations. While Apple offers a degree of AI-free experience, Google's prominence in the field presents a compelling alternative for users seeking immediate AI-driven functionalities.
While the new design is a point of contention, the article suggests that the delayed and underwhelming AI features, and ensuing legal issues, pose a more significant challenge to Apple's reputation and market position. The company's slow and steady approach, prioritizing privacy and quality, risks alienating those wanting cutting-edge AI features, though Apple believes this patient strategy will ultimately yield the best results.