Woolworths accused of hiding expensive prices with bizarre detail on shelf

Misleading Pricing Label at Woolworths

A Woolworths supermarket in Sydney displayed an organic Eye Fillet Steak priced at $7500 per 100kg, causing confusion amongst shoppers. While Woolworths attributed it to a typo, consumer expert Joel Gibson argued that the system should prevent such errors, particularly given the lack of practical application for such a large quantity purchase. He also pointed out that this labelling potentially violates the Unit Pricing Code.

Impact of the Cost of Living Crisis

The incident highlights the broader issue of rising grocery costs impacting Australian families. Finder's Consumer Sentiment Tracker reveals that 42% of Australians experience financial stress due to grocery bills, more than double the percentage from three years prior.

Tips for Saving on Groceries

To combat increasing prices, experts suggest several strategies:

• Scrutinize pricing labels and question anything unusual.
• Compare prices using supermarket apps.
• Shop at multiple retailers for the best deals.