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digiday.com • Advertising • World
The advertising industry's adoption of AI is significantly lagging in its billing practices, with the shift to outcome-based pricing hampered by cultural, technological, and management barriers.
digiday.com • Marketing • World
Google's AI Overviews feature is impacting organic search traffic and prompting marketers to adjust their paid search strategies.
digiday.com • Technology • World
Microsoft's shutdown of its demand-side platform, Xandr Invest, signals a shift towards AI-driven advertising and further consolidation within the ad tech industry.