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    Articles from "voguebusiness.com"

    Fashion

    Is gatekeeping cool now? | Vogue Business

    voguebusiness.com • Fashion • World

    Luxury brands and streetwear labels are increasingly using exclusive access and curated online communities to cultivate brand loyalty and exclusivity, marking a shift from mass-market appeal.

    luxury Streetwear Digital Marketing Exclusive Access Social Media
    More than front-row features, influencers are taking on bigger roles at fashion week | Vogue Business

    voguebusiness.com • Fashion • World

    New York Fashion Week is seeing a shift from simply having influencers in attendance to brands actively incorporating creators into their content strategy for increased engagement.

    influencers Fashion Week Marketing Social Media Branding
    How the conservative era will change beauty standards | Vogue Business

    voguebusiness.com • Fashion • World

    Vogue Business analyzes the shift towards more conservative beauty standards, exploring its impact on fashion marketing and the evolving perceptions of Gen Z.

    Beauty Standards Conservative Aesthetics Gen Z Marketing Fashion Trends

    Business

    Luxury got caught up in the China-US TikTok crossfire. How should brands respond? | Vogue Business

    voguebusiness.com • Business • World

    Luxury brands face a crisis of consumer trust amid the China-US TikTok conflict, prompting a need for greater transparency and authenticity.

    Luxury Brands China USA TikTok Consumer Trust