Ultra-high-net-worth individuals are abandoning the Hamptons as their summer haven, citing increased crowds, paparazzi attention, and the loss of exclusivity. This shift is driven by the accessibility fueled by social media, making privacy increasingly difficult to maintain.
Instead, they're opting for destinations that offer greater seclusion and privacy. Popular choices include Portugal, offering affordability and English language fluency; Croatia, providing luxurious private villas and yacht charters; and Hawaii, with its sprawling private estates. Other destinations mentioned include France, St. Barths, Cannes, Nantucket, Martha's Vineyard, Fisher Island (Miami), and Kiawah Island (South Carolina).
Real estate brokers and luxury travel experts confirm this trend, highlighting the growing demand for secluded accommodations, private services, and enhanced security in these new locations. The rise in social media's impact on privacy is also a major factor cited in the shift away from the Hamptons.