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    Articles Tagged with "Menswear"

    Lululemon's Men's Line Has a Big Problem - Business Insider

    businessinsider.com • Fashion • World

    Lululemon's men's line is facing challenges due to its logo, which some men find too feminine and visible, hindering the brand's appeal to its male target audience.

    Lululemon Menswear Logo Branding apparel
    Lululemon Opening Men's Stores - Business Insider

    businessinsider.com • Business • World

    Lululemon plans to open standalone men's stores by 2016, but faces challenges in adapting its brand image and marketing to appeal to a male audience.

    Lululemon Menswear Retail Marketing Branding